FRIDAY 7TH TO TUESDAY 11TH MAY 2027 · FETHIYE, TÜRKIYE

The

EXPANSION

Retreat

Four nights for nine women running established businesses. You leave with simplified offers, a sales rhythm, a plan for the second half of 2027, and your Sales and Marketing Claude Projects set up and working.

Hosted by Lynsey Cowan. Twenty-five years as right-hand to CEOs and Chairmen, and 280+ businesses supported since 2015.

Book by Sunday 22nd November 2026 for first choice of room and a free 2-hour Pre-Retreat Strategy Audit with me between November and January.

Four days with me in Türkiye. This is what they took home.

Sarah Ilaria Northe

“I am going home with a foundation of AI support, knowledge of new tools and a sales plan for the next quarter that I can actually commit to.”

~ Sarah Ilaria Northe

1:1 retreat, October 2026

Katy Walton

“I left with certainty, clarity and so much happiness. Even my husband noticed the shift.”

~ Katy Walton, Leadership Development Specialist, Coach, Speaker and Facilitator

1:1 retreat

Amelia White

“I left that retreat not just clearer, but stronger, bolder… more me.”

~ Amelia White, Founder at The Boarding School Therapist

1:1 retreat

Hosted by Lynsey Cowan

I've run Elite VA Limited since 2015, a strategy and operations agency for women business owners across the UK and beyond. My team and I have supported 280+ businesses through strategy, operations, launches and the day-to-day reality of growing a company. Before that I spent 25 years as the right hand to CEOs and Chairmen.

That's still the seat I sit in for my clients: strategist, sounding board, and the person who makes the plan run.

I'm a Certified Sales & Launch Strategist and Mindset & Energetics Coach, so I work where strategy and self meet. Most retreats pick one or the other. This one holds both, properly.

I'm also the agency owner who initially wanted nothing to do with AI. Since February 2026 I've used it every day, and I now run both my businesses on nine Claude Projects that give me back about 30 to 40 hours a month. I build the same for women founders through my Business Brain Build. Every piece of it is human-led. I build your strategy, and the AI that carries it.

I host this retreat in Fethiye, Türkiye, the town I live in. The villa is hand-picked, by someone who knows the area, for its space, its pool and its setting. My sister Fiona is with us for all four nights and runs the hosting side: the welcome, the meals she cooks herself, and the touches that mean you're looked after from the moment you arrive.

Anna Payne, our sales expert, will also join us for most of the retreat. That frees me to focus on you during the time together.

Lynsey Cowan, strategist and retreat host, in Fethiye

Guest Speaker: Anna Payne

Anna Payne, guest sales speaker

Anna Payne is joining the retreat as guest speaker. She'll be running the sales session on Sunday afternoon, and she'll be in the room with us from Saturday through Tuesday.

I've worked with Anna for years and she's one of the few people I send my own clients to when they need real sales strategy.

Anna has built three very different businesses, each one hitting six or multi-six figures in their first 12 months. She's sold millions of pounds of services, coaching and consultancy internationally and led high-performing sales teams.

She's also the antidote to everything that puts established women off "sales". Anna sells from authenticity and integrity, and she teaches the same.

Anna's session, Sunday afternoon (9th May)

On Sunday afternoon, Anna will be running a sales strategy session built specifically for you and the offers you've simplified that morning.

The session covers:

• Where your immediate sales opportunities are for the next 30 to 60 days

• The longer-term sales strategy for the rest of 2027

• How to sell what you sell, in a way that fits how you work

• Common objections you're hearing, and what's behind them

Anna will also help with creating a warm leads list and support you in confirming the exact steps to take with each lead, how to be more proactive when it comes to sales, how to sell through relationships, trust and value and she will also teach her multi-layered sales framework. Ending with supporting you in creating your 30 minute daily sales routine.

Your post-retreat sales check-in

Every guest will also receive a complimentary 30-minute private sales check-in call with Anna in the weeks after the retreat.

You can book it any time from mid-May to the end of June, when your plan is hitting the road.

Anna Payne, annapayne.online

What this retreat is (and isn’t)

Four nights in Fethiye, Türkiye, for women who are already running their businesses. You come home with a clearer offer, a sales rhythm you can sustain, a plan for the second half of 2027 that fits the capacity you have, and the first two Projects of your Business Brain: Sales and Marketing, set up and working before you fly home.

This is a strategic retreat with rest built in. The work is the point, and the rest is what makes the work land.

The hours between sessions belong to you. Long lunches on the terrace, swimming in the pool at your own pace and on Sunday, vegetarian fine dining from our private chef, the kind of meal you won’t want to rush.

And around all of it: the other women in the room, each running a real business. The conversations that happen at this table don't end when you fly home.

Who it's for

You're already running a business that works. You've got clients, revenue, momentum and the sense that what got you here won't get you to the next level without breaking you in the process.

You're tired of selling more by working more. You want a sales rhythm that doesn't depend on adrenaline. You want offers that make sense and an audience you want to talk to. You want a plan for the second half of the year you can hold steady through, not one that collapses by week three.

And you want to run the rest of 2027 on foundations that hold.

You don't need to be convinced that strategy matters.

You need space and the right room to do the strategic work properly.

And there's one more thing. Your business probably still runs through your head. The offers, the prices, what you promised a client, where that file went. However good your team is, everything comes back to what you can remember and how much headspace you have left. That's the ceiling, and working harder won't lift it.

Getting it out of your head and into Claude Projects that know your business will. This is what's already running in my business and my clients':

  • Every client conversation filed in that client's own Project, so the next proposal starts from everything already said

  • A ten-slide pitch for a new client drafted from you talking it through, without two weeks of dread

  • Files kept where they belong, without you doing the filing

  • Social hooks in your own voice, pulled from your own book, talks and offers

  • A brief waiting before every discovery call: who she is, why she booked, and the objections she's likely to raise

  • Last week's call recordings searched for stories, with three social post briefs and your next newsletter brief waiting in the morning in your inbox

  • A monthly sales and marketing plan that hands the sales and marketing tasks straight to your Project

  • Prompts that tell you when two of your files disagree, instead of telling you what you want to hear

You decide what it does, and a person (you or a member of your team) checks every piece of it. You come home from Fethiye with the first two set up.

Who it isn't for

This isn't a starter retreat. If you're still figuring out what you sell or who you sell to, the conversations in this room will be over your head and you won't get your money's worth.

This isn't a pure wellness escape. There's real rest built into the four nights, the swims, the long lunches, the boat day, and it's there by design. But the core of these days is strategic work on your business.

This isn't a coaching programme. You'll get coaching moments, but the work is structural: your offers, your sales, your plan for the rest of the year, your systems. You leave with the decisions made, the plan written, and your Sales and Marketing Projects set up and working, supporting you every day and giving you the headspace for the creative projects that have sat at the bottom of your pile for far too long.

And the thing you can't put on a sales page

The most valuable thing you take home is often the thing you didn't know you needed.

A conversation at lunch. The clarity that arrives during a swim. The way an offer suddenly makes sense after you've been off your laptop for 48 hours.

That moment can't be predicted and it can't be promised in writing.

But every woman who's spent four nights working with me in Fethiye has had a version of it. The structure of the retreat is designed to make space for it to happen.

Four nights, three full days

The retreat runs from the afternoon of Friday 7th to the morning of Tuesday 11th May 2027.

Two of those days are arrival and departure.

The three days in between are where the work happens, paced so each day builds on the last.

Friday 7th May: Arrival

Friday is a soft arrival. A private transfer from Dalaman drops you at the villa in the afternoon. Your room is ready, the pool is yours and nothing is on the schedule until dinner (unless you have booked your 1:1 treatment on your arrival day).

We gather for a welcome dinner at the villa. You meet the other women in the room. The first night is solely for getting settled and meeting the other women on retreat.

Saturday 8th May: Landing + Expansion

Saturday is the day the room opens up.

A slow start. Breakfast on the terrace. A welcome session that lands the room where we will share our introductions and intentions for the four days.

Then it’s a 30-minute drive down to Fethiye harbour, where we board our private boat in the early afternoon. Swimming stops, music, the kind of slow Mediterranean afternoon that doesn't happen often enough in adult life. As the sun sets, the boat will become our dinner table. A Mediterranean BBQ on board, soft drinks and conversation.

By the evening you step off the boat as a group who've properly clicked. A day on the water does that: the swimming, the sun, the long conversations with nowhere to be. It's one of the best days of the four and it will set up everything that follows.

Sunday 9th May: Decision Day + Sales

By Sunday morning, the room is open and ready to go deeper.

Morning with Lynsey. Offer simplification: what you're selling, what you've outgrown, what you should stop offering. Then audience clarity: who this is for now, and how that's shifted from when you started.

Open window after lunch: pool, terrace or your 1:1 treatment if that's when yours is scheduled.

Afternoon with Anna Payne. Now that you know what you're selling, we work on how to sell it. Your sales messaging, your most common objections and the conversion pathway that fits how you want to sell.

Sunday dinner is chef-prepared vegetarian fine dining at the villa. By Sunday evening, you've made a lot of decisions and your brain is full. We eat, we talk, and then it's an early night.

Sunday is a big day of thinking and deciding and a proper night's sleep is what lets it settle before Monday.

Monday 10th May: Integration + Planning the Rest of 2027

Monday is the day everything lands.

Morning. We turn what you decided on Sunday into a plan for June to December you can execute.

Late morning into the afternoon: your Business Brain. Laptops out. We set up your Sales and Marketing Claude Projects together, using the source files you've already prepared and the offers and audience you decided on Sunday. Then we put them straight to work drafting your first two weeks of sales and content. You leave the table with those two weeks drafted.

Late afternoon. We close the retreat properly: 90-day commitments named out loud, the obstacles already pre-empted, the second half of your year made visible. You leave knowing what you're doing next, and what to do when it gets hard.

Evening. A final villa dinner, prepared by Fiona. Calmer than Saturday. Slower than Sunday. The right pace for our last night together.

Tuesday 11th May: Departure

Breakfast at the villa. Private transfers back to Dalaman through the morning.

You fly home with your plan for the rest of 2027, your Sales and Marketing Projects already working, a sales check-in with Anna to book before the end of June, and a room of women who'll still be in your corner in the autumn.

What you'll leave with

Most retreats hand you ideas and send you home. This one sends you home with the first two Projects of your Business Brain set up and working.

Here's what comes with you.

A simplified offer

You'll arrive with whatever you're currently selling. You'll leave with a tighter, sharper version of it: fewer offers, clearer positioning and a decision about what to stop offering.

Audience clarity

Who you're selling to now, not who you started selling to three years ago. Articulated, in your own words, ready to use across your sales and content.

A plan for the second half of 2027

A real plan for June to December, built around the offers and audience you've just clarified and sized to the capacity you have. You make it in May, while there's still time to act on it.

A sales rhythm

The daily and weekly actions that drive your sales steadily, without depending on a launch or a push. Mapped to your offers, your week, and your energy.

Your Business Brain: Sales and Marketing Projects

In December 2026, you get the prompts I use to build source files: your offers, prices, audience, voice and client stories. You work through them before the retreat, with two group accountability calls with me in February and March, and have them finished by Thursday 15th April 2027.

On retreat, once your offers and audience are decided, we set up your Sales and Marketing Claude Projects together, using the structure, instructions and prompts I use in my own business. Then you use them to draft your first two weeks of sales and content before you leave the table.

A sales check-in with Anna Payne

A 30-minute private session with Anna after the retreat, available any time between mid-May and the end of June. A chance to test what you've built, refine your messaging, or troubleshoot your conversion pathway once you've started executing your plan.

A small Fethiye gift

Locally made. Yours to take home. Something just for you.

One condition before you come

Your Sales and Marketing Projects are built from your own source files, and we can't set them up at the retreat without them. So before you fly out, you work through the source-file prompts I send you in December and have your files ready by Thursday 15th April 2027. We'll have two group accountability calls in February and March to keep you on track.

If your source files aren't ready by then, we won't be able to set up your Projects for you at the retreat.

You'll also need a laptop and a paid Claude plan, and you bring both with you on retreat

And after the retreat

June: finish and test. A one-hour group call about four weeks after the retreat. You bring both Projects, we close any gaps in your source files, fix anything that doesn't sound like you, and check your first two weeks of actions went out.

July: let them land. A one-hour group call on what goes to your Projects each week, what you've stopped doing yourself, and setting up your first scheduled tasks such as a monthly sales plan that feeds your marketing or a daily task that pulls out the previous day's call transcripts and prepares storytelling nuggets for social media and newsletter content ideas.

August: your 90-day review. A one-hour group reflection call on your 90 days post retreat. We will review the commitments you named on retreat, what moved and what didn't, then use your Sales Project to plan September to December, so you plan Q4 in August rather than in a panic.

What AI changes in your business

I came to AI late, and I came to it suspicious. I run an agency of real people, and I didn't want a tool that made us all sound the same.

Speed didn't change my mind. Headspace did. Once the detail of my business lived somewhere other than my head, I stopped carrying it around. I get back about 30 to 40 hours a month now, and most of that goes on thinking.

That's what most women miss when they use AI for the odd caption. A new chat starts from nothing every time. A Claude Project starts from everything you've given it: your offers, your voice, your audience, your clients' own words. You pick up where you left off.

Here's the difference in practice.

Before: you sit down to write a sales email. You stare at the blank page, dig out what you sent last time, try to remember the offer details, and half a morning is gone before anything leaves your outbox.

After: you open your Sales Project, tell it which offer and who it's going to, and it drafts the email in your voice with your offer details already in it, in a couple of minutes. You edit it, you send it, and you get on with the work only you can do.

Two things I've learned building these for other women.


The first build is the hardest part. Gathering your case studies, prices and words takes longer than the AI does: two to three hours of focused work per Project, and you only do it once. That's why the source-file work happens before you fly out.

The AI is faster than your brain. It produces more than you can review, so you need time away from the desk to decide what's worth keeping. Which is part of why we do this in a villa in the hills.

What this means by the end of June

By the end of June, with your Sales and Marketing Projects finished and in use:

  • Sales emails and follow-ups drafted in minutes, in your voice, with your real offer details in them

  • Content for socials, email and articles from a Project that already knows your audience, without the weekly "what do I post" panic

  • Proposals and discovery-call prep that start from what you've already decided

  • The first two weeks of your plan drafted at the retreat and already sent

What this means for the rest of 2027

By the end of August, your two Projects are part of your week rather than something you're still setting up. You know which jobs go to them, a monthly sales plan is feeding your marketing, and you've reviewed your 90-day commitments with the room.

If you want the rest of your Business Brain, I'll build it with you in July and August (see the add-ons below).

In 2027, that looks like:

  • A business that keeps moving when you take a week off, because the detail lives in your Projects as well as in your head

  • Room to say yes to the opportunity you'd have turned down this year

  • Your Q4 planned in August, well ahead of the panic

What women say after working with me 1:1

May 2027 is the first Expansion Retreat, so there are no past guests to quote yet. These are women I've worked with 1:1, on retreat, in strategy work and on my Business Brain Build. One has already booked again for 2027.

Fleur Iannazzo

“Being able to talk into an agent and say, do this, keep these files here... you just keep it. It means that it’s the mental load that has been taken.”

Fleur Iannazzo is a money behaviour coach and the author of The Money Pizza. Her business lived in her head and the work she loved came wrapped in admin she had no time for.

“It’s always been my issue, and it was the issue through my master’s as well, is holding all the information and knowing where all the information is, and that whole filing process. I truly understand the benefits of the filing process, but equally I simply don’t have time for it.”

We built her Business Brain one Project at a time, starting with Marketing and then Sales and the rest. The hardest part, she says, was gathering her case studies and each Project took her two to three hours of focused work, done once.

Now she talks into her Projects and they hold the rest. When she needed a ten-slide pitch for a new consulting client, she didn’t panic. She’s now taking on consulting work she’d otherwise have turned down, without hiring anyone to hold it for her. That’s the freedom I build these for.

“Normally something that would have me just going, oh my God, I can’t do that... I can go, I’ve got the capacity.”

“I don’t think unless you and I had been doing this AI work together, I would have really gone forward with the other consulting work... the AI tools allow me to do it without needing an assistant.”


~ Fleur Iannazzo, Founder of WTF Money and author of The Money Pizza (Business Brain Build, October 2026)

Elizabeth James

"My biggest takeaway from the day was confidence that I could achieve what I wanted to do with my business and that I wasn't alone anymore. Lynsey exceeded my expectations with her attention to detail, her gentle but insistent teasing out of information from me, and creation of a coherent plan of action and accompanying project timelines on Asana."


~ Elizabeth James, Founder, The Baby Class Expert

1:1 strategy day

Optional Add-Ons

Available to retreat guests only. All prices + VAT.

Before the retreat

Pre-Retreat Strategy Audit, £250 + VAT.

Two hours 1:1 with me, in Q4 2026 or Q1 2027, whichever suits you. We work through your current offers, your sales funnel and the patterns holding you back, so you arrive in Fethiye with your starting point already mapped. The retreat sessions then go further, faster.

Free if you book by Sunday 22nd November 2026.

After the retreat

The rest of your Business Brain, £997 + VAT.
You come home with your Sales and Marketing Projects. I'll build the rest of your Business Brain with you in July and August 2027.

Integration Extension, £750 + VAT.
Five 45-minute calls with me, September to December 2027, to keep the plan moving after the group calls finish.

Recalibrate + Rise 2028, £1,800 + VAT.
Four days 1:1 with me in Fethiye in 2028, at the retreat guest rate. The standard 2028 price is £2,200 + VAT.

A private villa in the hills above Fethiye

The villa sits in Üzümlü, a quiet village in the hills inland from Fethiye, surrounded by pine forest with mountain views from the terraces. The pool is ours for the four nights. No other guests, no shared facilities.

The main villa is yours. Five en-suite double rooms, two twin rooms, terraces, an outdoor dining area, a fire pit for the evenings and space to work, swim or do nothing at all. Fiona, Anna and I stay in the villa’s own annex, close enough to look after you and far enough to give you your space.

Women around the dinner table under the pergola at the villa, The villa pool lit up in the evening, Women wrapped in blankets around the fire pit

Where you are

About 30 minutes to Fethiye harbour, where our boat leaves on Saturday.

About an hour from Dalaman Airport by private transfer.

You won’t hear traffic at night. In May the air up here is cooler and clearer than on the coast, and that quiet is part of what makes the four nights work.

Fethiye bay and harbour, with gulets moored along the shore
Fethiye harbour
Çalış Beach
The Ölüdeniz lagoon

I live in Fethiye full time, so from your airport pickup to your flight home you've got a local host on the ground and you're never finding your way somewhere unfamiliar on your own.

Where we work, where we rest

Strategy sessions happen at the long outdoor dining table, in the shade, looking out over the mountains, with the pool a few steps away. When the afternoon sun is too much, we move inside to the living room for the deeper work.

The whole terraced garden is ours: the pool, the bar and the outdoor dining area set across its levels, and next door a lawn shaded by pine trees for a slow walk between sessions. Evenings finish around the fire pit.

Between sessions there's the pool, the terraces and your own room. The open windows in the schedule are there for exactly this.

Yamaç Villa from above, with its pool and terraces in the pine-covered hills of Üzümlü
The outdoor dining table on the terrace in the evening
Sun loungers beside the pool, with mountain views
The kitchen breakfast bar, looking out to the garden
The villa living room, where we move for the deeper work on hot afternoons
The kitchen, looking through to the dining room
The indoor dining table, set for the group
The villa kitchen
The sunken fire pit seating area, lit for the evening

The Saturday boat day

Saturday afternoon, we leave the villa and board a private boat for the Mediterranean.

This isn't a celebration at the end of the retreat. It's the catalyst in the middle of it. The boat day happens on the first full day because of what it does to the room.

The likely route

Subject to weather on the day, we'll sail to:

  • Tarzan Koyu: a sheltered cove for the first swim of the day

  • Akvaryum Koyu (Aquarium Bay): clear water where you can see the fish from the deck

  • Kızıl Ada (Red Island): the island at the mouth of the bay

  • Samanlık Koyu: a quiet bay for the late-afternoon swim before the BBQ

Our private boat on the water near Fethiye

What's on board

Private boat hire, yours alone for the afternoon and evening. Soft drinks, music, swimming stops, and the kind of slow afternoon that's part of why May in Fethiye is the best time to be on the water.

As the sun sets, the boat becomes our dinner table. A Mediterranean BBQ on board, soft drinks, conversation. We return to the villa later in the evening, ready for the deeper work that starts Sunday morning.

Your room options

Up to nine guest places across three room options. Rooms are allocated in booking order, so book by Sunday 22nd November 2026 for first choice.

If privacy matters most, take Premium: an en-suite double room to yourself. There are five. If you’d like a room to yourself for less, take Private Twin: a twin room with two single beds, just for you. There are two.

If budget matters most, take Shared: your own single bed in a room for two. Each twin room is booked as a Private Twin or Shared, so there are up to four Shared places.

Premium: your own en-suite double room

£2,797 + VAT (£3,356.40 inc VAT)

Pay in full: £2,697 + VAT (£3,236.40 inc VAT)

Five rooms, one guest in each. A double bed and your own bathroom. One of the five bedrooms is on the ground floor, if you’d rather avoid stairs.

Premium en-suite double room with mountain views
Premium en-suite double room
Ground-floor Premium en-suite double room

Private Twin: a twin room to yourself

£2,397 + VAT (£2,876.40 inc VAT)

Pay in full: £2,297 + VAT (£2,756.40 inc VAT)

Two rooms, one guest in each. Two single beds and the room to yourself. The two twin rooms share one large bathroom.

Twin room with two single beds and a mountain view

Twin rooms are allocated in booking order.

Shared: your own single bed in a twin room

£1,897 + VAT (£2,276.40 inc VAT) per guest

Pay in full: £1,797 + VAT (£2,156.40 inc VAT) per guest

Up to four places. Each twin room has two single beds, and the two twin rooms share one large bathroom.

Twin room with two single beds

Twin rooms are allocated in booking order.

What's included (and what's not)

What's included

Accommodation

Four nights, Friday 7th to Tuesday 11th May 2027 (morning). Your room is allocated based on the tier you book.

All meals from Friday dinner to Tuesday breakfast:

  • Friday welcome dinner at the villa

  • Saturday breakfast and lunch at the villa

  • Saturday celebration BBQ on the private boat at sunset, with soft drinks

  • Sunday breakfast and lunch at the villa

  • Sunday dinner prepared by a private chef, vegetarian fine dining

  • Monday breakfast and lunch at the villa

  • Monday final villa dinner prepared by Fiona

  • Tuesday breakfast before departure

  • Snacks, soft drinks, tea, coffee throughout

Private transfers from Dalaman Airport

Within set arrival windows on Friday (afternoon) and departure windows on Tuesday (morning).

One 1:1 treatment during the retreat

Massage or facial of your choice, scheduled across Friday afternoon, Saturday morning, or Sunday afternoon. Two therapists on-site to ensure the timing works for everyone.

Your pre-retreat preparation

Your source-file prompts in December. Two group accountability calls with me, one in February and one in March. A 45-minute 1:1 call with me in late March or April 2027.

All retreat sessions:

  • Saturday: welcome, introductions and intentions for the four nights

  • Sunday morning: Decision Day (offer + audience clarity) with Lynsey

  • Sunday afternoon: Sales session with Anna Payne

  • Monday: planning the second half of 2027, then your Business Brain set-up with Lynsey

  • Monday afternoon: Closing circle with 90-day commitments

Private boat day with celebration BBQ on board

Saturday afternoon and evening. Private boat hire including swimming stops, soft drinks, music, and the BBQ dinner served on board at sunset.

A 30-minute sales check-in with Anna Payne

Available any time between mid-May and the end of June 2027. A private follow-up to test, refine, and troubleshoot once you've started executing.

A small Fethiye gift

Locally made. Yours to take home.

Your Business Brain: Sales and Marketing Projects

Set up together at the retreat from the source files you've prepared, then the training videos and finishing checklist within 48 hours.

Post-retreat group support

  • One-hour group implementation call in June

  • One-hour group implementation call in July

  • One-hour group implementation call in August, including your 90-day review

If you book by Sunday 22nd November 2026:

First choice of room, and a free 2-hour Pre-Retreat Strategy Audit with me between November and January (£250 + VAT for later bookers).

What's not included

  • Flights

  • Travel insurance (required)

  • Alcohol

  • Personal extras

  • Pre- or post-retreat accommodation

  • A paid Claude plan (required, along with your laptop)

Pricing Summary

Three room options, based on your preference (see Your Room Options for room details).

What you're paying for - all in:

  • Four nights in a private villa in the hills above Fethiye, Türkiye

  • All meals, snacks and soft drinks (private chef Sunday, all breakfasts and lunches, two villa dinners and the boat BBQ)

  • Private boat day with BBQ on Saturday

  • One personal treatment (massage or facial)

  • Airport transfers from Dalaman in set windows

  • Anna Payne's Sunday sales session

  • Anna's 30-minute private sales check-in after the retreat

  • Your Business Brain: Sales and Marketing Projects set up at the retreat

  • Source-file prompts in December and two group accountability calls in February and March

  • A 45-minute pre-retreat 1:1 call with Lynsey

  • Three group implementation calls in June, July and August

Room prices: Shared £1,897 + VAT, Private Twin £2,397 + VAT, Premium £2,797 + VAT

Payment

Book by Sunday 22nd November 2026

A £500 + VAT deposit holds your room, and you pay the balance however suits you, as long as it's all paid by Wednesday 7th April 2027. You also get:

  • first choice of room

  • a free 2-hour Pre-Retreat Strategy Audit with me between November and January (£250 + VAT for anyone who books later), so the strategy work has started before you fly out

From Monday 23rd November 2026, the deposit-only option closes. Pay in full, or monthly instalments, final instalment due by 7th April 2027.

Whenever you book, your source-file prompts arrive in December (or when you book, if that's later), so you have months to prepare your Business Brain before the retreat.

Pay in full and save £100 + VAT. That includes paying a deposit by Sunday 22nd November and then clearing the balance in one payment.

The retreat runs with a minimum of five women. If five haven't booked by Friday 5th February 2027, you get everything you've paid back.

How to book

Nine women in a private villa for four nights means the right room matters, for you and for everyone else paying to be there. So it starts with a call. Tell me what you're hoping to leave with, and we'll work out whether the room is right for you.

Step 1: Book a call with Lynsey

20-minute Zoom call. We'll talk through what you're hoping to leave with, whether the group retreat is the right fit for you and any questions you have. No pitch. It's a fit conversation, both ways.

Step 2: Choose your room, choose any add-ons, pay your deposit

If the retreat is a fit, I'll confirm the rooming options available and you pay your deposit, or pay in full, to hold your room. Any add-ons are arranged with me directly.

Step 3: Your preparation

Your source-file prompts arrive in December, or when you book if that's later. We have two group accountability calls, in February and March, and your source files are ready by Thursday 15th April 2027. Your welcome pack, with the full logistics, arrives once balances are paid in April, with the link to book your 45-minute pre-retreat call.

Rooms are first come, first served

Rooms are allocated in booking order. The early bird closes on Sunday 22nd November 2026.

Got a question before you book? You can book a 20-minute call with Lynsey here.

Questions you might have

Is this a coaching retreat or a strategy retreat?

It's a strategic retreat. You'll do real work on your offers, your sales rhythm and your plan for the second half of 2027, supported by group coaching moments where they help but the heart of the four nights is structural work you take home with you.

What stage of business do I need to be at?

You're already running your business. Clients, revenue, momentum. Typically 5 to 10 years in, with a business that's working and the sense it's time for a different model going forward.

How many guests will be in the room?

Maximum nine women. Fiona and I are with you for the full four nights and Anna Payne joins from Saturday morning. The three of us stay in the villa’s annex, so the main villa is yours. The retreat runs with a minimum of five guests to be commercially viable. If five haven’t booked by Friday 5th February 2027, I’ll cancel and refund everything you’ve paid.

Why is the boat day on Saturday rather than the last day?

Because the day on the water is what brings the group together, we want that early, not saved as a goodbye. A Saturday spent swimming, eating and talking with no agenda means that by the time the strategy work starts on Sunday, you already know the women around the table and you're relaxed enough to think clearly. So the fun (always) comes first.

Will the food be vegetarian?

Yes, fully vegetarian across all four nights. Sunday dinner is prepared by a private chef who specialises in vegetarian fine dining: modern, Mediterranean, seasonal. Friday and Monday dinners are cooked at the villa by Fiona and Saturday's BBQ will be on our private boat. If you have other dietary needs, vegan, gluten-free, allergies, tell us at booking and we'll take care of it.

Is Turkey safe, and what's it like travelling there on my own?

Yes. I live in Fethiye full time, so I know the area well and you've got a local host on the ground the whole time, not someone who's flown in for the week. Your transfer from Dalaman is private and arranged by us, door to door, so you're not finding your own way anywhere. Fethiye is a calm, residential stretch of the southwest coast and you’ll have me and Fiona on site for the full four nights. The hardest part is deciding to come. After that, I’ve got everything else covered.

What's the Business Brain, and what do I need?

Claude is an AI tool made by Anthropic. Its Projects feature gives you dedicated workspaces that hold your source files, instructions and context, so every conversation starts from what you've already told it. On the retreat you get two: Sales and Marketing.

In December you get the prompts for building your source files. You work through them with two group accountability calls with me, in February and March, and have them ready by Thursday 15th April 2027. On Monday at the retreat we set up both Projects together and use them to draft your first two weeks of sales and content. The June, July and August calls support you as they settle into your week.

You'll need a laptop and a paid Claude plan, and you bring both with you. No coding required. If you'd like the rest of your Business Brain built, that's the £997 + VAT add-on, which I deliver in July and August.

What's Anna's post-retreat sales check-in?

Anna runs your sales session on Sunday during the retreat.

Anna is also offering every guest a 30-minute private sales check-in afterwards, available any time between mid-May and the end of June 2027. This is a perfect chance to refine your messaging or troubleshoot your conversion pathway once you've started executing your plan. Included in every tier.

How do the optional add-ons work?

They're only available to confirmed retreat guests. Tell me which ones you'd like on your call, or at any point before the retreat.

Where exactly is the villa?

The villa is in Üzümlü, a quiet village in the hills inland from Fethiye in southwest Türkiye. About 30 minutes to Fethiye harbour and about an hour from Dalaman Airport.

How do I get there?

You fly into Dalaman Airport (DLM). It's served by direct flights from most major UK airports, typically a 4-hour flight. Private transfers from Dalaman are included within set arrival windows, and the private transfer from Dalaman to the villa takes around an hour.

What's the weather like in Fethiye in May?

Warm and mostly sunny. Daytime highs are usually around 23 to 25°C, with cooler evenings around 14 to 15°C, so bring a layer for dinner. There's a small chance of a brief spring shower.

When will my treatment be scheduled?

Treatments are scheduled across several windows of the group retreat. Availability will be on a first come first-served basis. Two therapists on-site means we can ensure the timing works for everyone.

What should I pack?

You'll receive a full pack list in early April, after doors close. In short: light layers and something warm for the evenings, something nicer for the boat dinner, swimwear, a notebook, your laptop and charger, a European plug adaptor (Türkiye uses the same two-pin plugs as most of Europe), and your paid Claude plan set up before you travel.

Is the schedule intense?

The days have substance to them, but the rhythm is intentional. Saturday is gentle. Sunday is deep. Monday is integration. Sessions are spaced with open windows, slow meals, and rest.

Can I bring my partner or extend my stay?

The villa is reserved exclusively for the retreat from Friday to Tuesday, so partners can't stay during the retreat itself. However, if your partner/husband would like to visit Fethiye at the same time, I can suggest some nearby hotels.

What's your cancellation policy?

Your £500 + VAT deposit holds your room and isn't refundable. If you cancel on or before 5th February 2027, you lose your deposit only. From 6th February to 8th March, 50% of your fee is payable. From 9th March to 7th April, 75%. From 8th April, the full fee. If you can't come, talk to me first, as you can pass your place to someone else. Read the full policy.

What happens if you don't fill all nine places?

The retreat runs with a minimum of five women. If five haven't booked by Friday 5th February 2027, I'll cancel and refund everything you've paid, deposit included.

Will I have my own bathroom?

If you book Premium, yes. Every Premium room is an en-suite double. The two twin rooms (Private Twin and Shared) share one large bathroom between them. There’s also an extra shared bathroom on the ground floor, next to the living room.

Is there a room on the ground floor?

Yes. One of the Premium rooms is on the ground floor, with its own en-suite. If you’d prefer it, mention it on our call and I’ll let you know if it’s still free.

Can I pay in instalments?

Yes. Until 22nd November, a £500 + VAT deposit holds your room and you pay the rest however suits you by 7th April 2027. From 23rd November, it's £500 + VAT upfront and then monthly payments on the 7th. If your cashflow needs something different, tell me on our call.

Nine women. Four nights. The rest of 2027 planned before you fly home.

Friday 7th to Tuesday 11th May 2027, in Fethiye

A simplified offer. A plan for June to December. A sales rhythm that doesn't depend on adrenaline. Your Sales and Marketing Claude Projects set up and working before you fly home. Four nights of deep work and real rest in a private villa, alongside women you'll still be in conversation with long after May.

Book by Sunday 22nd November 2026 for first choice of room and a free Pre-Retreat Strategy Audit with me.

Rooms are first come, first served. Got a question before you book? You can book a 20-minute call with Lynsey here.

© 2026 Lynsey Cowan, a trading name of Elite VA Limited (SC519454)