Two-hour online private strategy session

For founders running businesses that have outgrown their original shape.

The Strategic Reset is two hours of private strategy with a written 90-day plan in your hands the next day. Run by a strategist with ten years and 280+ businesses behind her, looking at the whole business in one session.

Ten years · 280+ businesses · Accredited Mindset Coach · Certified Sales Strategist · Certified Launch & Funnel Strategist

You've built something real. The first version, anyway. The one that got you here.

It's working. Mostly. But somewhere in the last few months or maybe the last year, the shape of the business stopped fitting where you're going.

The offers that made sense two years ago don't quite. The pricing you set when you started doesn't reflect what you deliver now. The sales pipeline depends too much on you. The systems were built for a smaller version of this.

And underneath all of it, you're carrying the whole thing in your head.

You don't need someone to hand you a new strategy. You need someone to look at what you've already built and help you see clearly what stays, what shifts and what needs to go.

That's what the Strategic Reset is for.

What two hours with me actually looks like

Two hours of private 1:1 strategy. Zoom. Just you and me.

Before we meet, you complete a short pre-session questionnaire so I'm not asking you to walk me through your business when the clock is ticking. By the time we get on the call, I already understand the shape of what you've built.

Inside the session, we look at your business properly. The full picture, not just what's working on the surface but what's actually happening underneath. Offers, pricing, sales pipeline, systems, the patterns that have you saying yes when you mean no and the bottleneck/s that's keeping you in the same conversation quarter after quarter.

Within 24 hours, you receive a written 90-day plan: built around what we mapped together, along with the session recording.

That's it. No follow-up programme to enrol in. No upsell at the end of the call. Just two hours, a plan and the clarity to act on it.

I'm Lynsey Cowan.

Strategist, agency owner, retreat host. Based in Fethiye, Turkey, with my husband Ugur and our fur babies.

For over ten years I've been the strategic partner that women founders turn to when they need someone to look at the whole business: not from a single specialism but across everything that's actually moving the needle (or not).

I founded Elite VA Limited in 2015 and have spent the decade since being the partner behind 280+ businesses: six- and seven-figure founders, coaches, speakers, authors, service providers and the startups finding their feet.

I'm an Accredited Mindset and Energetics Coach, a Certified Sales Strategist and a Certified Launch and Funnel Strategist. Three certifications because the work doesn't fit in one box and ten years of doing it has taught me it never will.

What I care about, genuinely, is whether your business gives you the freedom you started it for. Time. Money. Location. The space to be aligned with what you're building and clear on where it's going.

Two hours, done right, can unlock months of that.

What founders say after working with me

"In a one-day strategy planning session with Lynsey, I went from overwhelmed to a clear set of goals for the coming 90 days, with all the tasks entered into a detailed project plan by the time I reached home. I've probably achieved more in the last two weeks than I have in the last two months since our session together."

~ Linda Thomson, Life & Success Coach

"Lynsey exceeded my expectations: her attention to detail, her gentle but insistent teasing out of information from me and the creation of a coherent plan of action with project timelines. I've referred back to it many times. It was the best investment I could have made in myself and my business."

~ Elizabeth James, The Baby Class Expert

"I've worked with many teams but Lynsey is different. She brings heart, clarity and a rare level of care to everything she touches. A total blessing."

~ Ruth Kudzi, Business Mentor & Bestselling Author

CASE STUDY

Kelly Kemp, Your Tech Wingwoman

Kelly came into her Reset unsure who she was selling to and whether her offers were right. In the 5 weeks after, she sold four of her main offer. That's four more than she'd sold all year.

Kelly is part of my team and builds the pages behind this business. She booked and paid for her Reset at the founding rate, for her own business, Your Tech Wingwoman. Her answers are quoted as she wrote them.

Before

"I was feeling totally stuck. I wasn't clear on who I was trying to serve, I wasn't sure if my offers are right, and I was feeling deflated and a bit fed up with my business."

Her hesitation before booking was about follow-through:

"Wondering if I would be able to take any actions that resulted from the session, would I find the time or have the motivation?"

The session

We covered more ground than she expected. That included her ideal client, her offers and pricing, her finances, imposter syndrome, her competitors and how AI could help in her business.

"Lynsey is so good at teasing out the real issues you're facing, and they may not be the ones you thought! We talked openly and honestly about all aspects of my business and Lynsey didn't make me feel awkward, embarrassed or ashamed of any part of it."

The moment it clicked for her:

"When we worked out that what I do is actually pretty unique, and that's what makes me special!"

After

Two things changed. She got clear on her ideal client, and she lowered the price of her main offer because the old price wasn't sitting right with her. Her 90-day plan followed as an Asana task list, which is how she chose to receive it, with the next steps mapped out.

"We did some work around my ideal client and now I am MUCH clearer on who this is and this has been a big weight lifted. I now feel I can market my business much more clearly now I know who I am speaking to."

"I made a decision to lower the price of my main offer (for now!) as it wasn't sitting right with me. I've since sold four in the 5 weeks since, that's four more than I'd sold all year!"

The price decision was hers, made for where her business is right now, and she's already said it's for now. The point of the Reset is that the decision fits your business, whichever direction it goes.

"Revitalising! The session gave me confidence, hope, and a real strategy to begin working on."

~ Kelly Kemp, Your Tech Wingwoman

"Lynsey is so good at teasing out the real issues you're facing, and they may not be the ones you thought!"

~ Kelly Kemp, Your Tech Wingwoman

Investment

The Strategic Reset is currently in its founding period. The first ten sessions are at the founding rate. After that, the standard rate applies.

Founding rate: £297 + VAT (first 10 sessions only)

Standard rate: £497 + VAT thereafter

Payment: in full at booking

Here's what happens after you book

Complete your purchase below. Your welcome email arrives immediately with a link to book your session and a short pre-session questionnaire.

Meet on Zoom for your two-hour private Strategic Reset session.

Within 24 hours, your written 90-day plan and session recording land in your inbox. If you'd rather work from an Asana task list, I'll set the plan up there instead.

That's it. Simple, personal, designed to give you the most value possible from the moment you say yes.

What I get asked

"Is this right for me if my business isn't in crisis?"

Yes. Most founders who book this aren't in trouble. They're running something that works and has outgrown the shape it was built in, and that's exactly what the two hours are for. If you're in the middle of something bigger than that, two hours won't be enough. A retreat or sustained 1:1 work would serve you better, and I'll tell you straight if that's what I think you need.

"Will I leave with concrete next steps?"

Yes. The written 90-day plan delivered within 24 hours is the deliverable. You don't leave with notes you took yourself or a recording you'll never rewatch: you leave with a plan in writing.

"What if I don't know where to start?"

You don't need to. The pre-session questionnaire walks you through what to share before we meet, so the session opens already grounded in your actual business.

"How quickly can I book after purchasing?"

You'll receive the booking link in your welcome email immediately. Sessions are usually available within two weeks, depending on calendar availability.

"How many sessions are available each month?"

I hold a limited number of Strategic Reset sessions each month. When the month is full, the next available date rolls to the following month. The founding rate closes once the first ten sessions are booked.

"What happens after the session?"

Within 24 hours, the written 90-day plan and session recording land in your inbox, or the plan comes as an Asana task list if you'd rather work from that. After that, what you do with it is yours.

"Is this a one-off session or can I get support afterwards?"

The Strategic Reset is complete in itself. Two hours, a written 90-day plan and the recording. You will never be pitched inside the session and there is no programme you are expected to roll into. Most founders take their plan and run with it.

That said, if you finish the session and want more support, there are clear next steps. Some founders book a 6-hour Intensive to go deeper on one area of the plan. Others move into monthly Sales and Launch Support, where I hold the strategy and my team handles the doing. And if what you need is to step out of the business entirely and rebuild, the retreats exist for exactly that. You choose, in your own time. Nothing is assumed.

Two hours. One strategist. A written plan.

If you've outgrown the version of the business you originally built and you're ready to look at the whole thing with someone who can hold the full picture: the Strategic Reset is your space.

The founding rate of £297 + VAT closes after the first ten sessions.

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